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Kaitlyn Roberts

FREELANCE GRAPHIC DESIGNER

  • Work
  • Resume
  • Client Resources
    • Find Anne Seek
    • The Thirsty Tavern
  • Services
  • Prints
  • Contact

PINK CLOUD FINE ART

Anne Gallagher, Chicago artist and writer, was looking to establish an online presence and a hub for all of her creative mediums. I present to you that hub, Pink Cloud Fine Art. I crafted a website and digital brand identity that showcases Anne’s sophisticated paintings and clever stories without sacrificing aesthetic and utility.

LILAC WINE WICKS

Lilac Wine Wicks is a homemade, sustainable candle company taking Etsy by storm. Quarantine hobby turned small business, Lilac Wine Wicks was ready to kick it up a notch with an official logo. This project allowed me to close my laptop and get my hands dirty too! I hand carved a stamp of the logo to be used for branding each candle’s packaging materials prior to ship.

AFTERMATH BREWING

Aftermath Brewery is a small batch, home brewery based in Chicago. With each new and thoughtfully crafted brew, freshly designed labels are a must.

FOURSIDED CARD + GIFT

Foursided is a queer owned, vintage card and gift boutique in Chicago’s Andersonville and Lakeview neighborhoods. They offer professional framing services in addition to a wide scope of stationary and pieces from local artists. With four store-front locations, an online store, and a new app, it was critical to unify their brand with a customized style guide and consistency in messaging and marketing in-store, on social, and around the city.

THE THIRSTY TAVERN

The Thirsty Tavern is a hoppin’ new dive bar in Chicago’s Jefferson Park neighborhood. After being passed the baton from a former neighborhood watering hole, it was time to rehab the space and redefine itself with a classic and fresh new look. After establishing a custom logo, we were able to order storefront signage, and covid-friendly digital menus on their all new website.

THE BLACK SHEEP

The Black Sheep is a collegiate media and marketing company taking the nation by storm.

During my time as graphic designer, I've updated their agency website, created our new and improved marketing deck and sales conference materials, developed a corporate style guide from scratch, created video ads for clients, updated social media cover photos, web ads, and released an entire line of crop top T-shirts (giving the kids what they want!) available for purchase in our online store, and I designed the weekly layout for our weekly print issue of The Black Sheep at the University of Illinois Urbana Champaign until 2019.

IPAINTMYMIND

IPaintMyMind is a nonprofit arts organization that aims to make art accessible to students and communities where arts funding is being slashed.

Despite the uncertainty of 2020, I was proud to have helped build out a visual art curriculum, The IPaintMyMind Arts Education Curriculum & Resource Guide: A Comprehensive Creative Experience for e-Learning, Hybrid Learning and Homeschooling available nationwide via Amazon Kindle!

ASH

Ash is a brand new, piping hot, high-end bread company. So new, these bakers needed a logo for their burgeoning business, stat! “Think rustic, think modern, think flour, literally everywhere.” I mocked up a series of logos to set the stage and the following were the top contenders.

SOLEIL MEDIA

Soleil Media is a kick-ass digital marketing agency specializing in content creation.

Soleil's client and super hero, Fred Says was an organization looking to promote their #WHENDOGSHEAL campaign with graphics and blog posts that raised awareness for their mission: connecting struggling HIV+ teens with emotional support animals.

SHEFCIK LAW

Shefcik Law was founded in 1995 by attorney Patricia R. Shefcik.  This practice provides legal advice to small businesses, families, and individuals in the southern district of Ohio. As business for this small practice grew, the need for a web presence became the obvious next step. From aesthetic to utility, I crafted a website and digital brand identity that is pleasant to the eye, easy to navigate and keeps booking simple.

DORMZI

Dormzi is an app built and launched at Florida State University to connect fellow college students looking to pick up or post side jobs — all in the comfort and safety of one’s dorm. Whether it’s cleaning, food delivery, errand running or tutoring, Dormzi is here to create efficiency and community.

Dormzi set out to distribute 10,000 stand-alone fliers, as well as branded promotional items that provided an introduction to Dormzi’s app and incentivized downloads in a crisp and colorful fashion.

GOPUFF

goPuff is the on-demand convenience store that delivers what you need, day or night. Their app is taking college campuses by storm with fast delivery of snacks, drinks, ice cream, you name it! I had the opportunity to work with this burgeoning brand through The Black Sheep. Instagram ads I created to attract local, campus ambassadors drew over 200 leads!

CASH APP

Cash App by Square allows you to instantly send money between friends and cash out to your bank instantly, all from your phone!

Bold, targeted advertisements was the name of the game. Entering the college space after Venmo or Zelle couldn’t be done quietly. I blew up their branding and kept the messaging simple. In less than a month we found hundreds of student interns to help us pass out promotional materials and spread the word on college campuses across the U.S.

ASHA CAREER PORTAL

NSSLHA

BRAYER BABE

PINK CLOUD FINE ART

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LILAC WINE WICKS

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AFTERMATH BREWING

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FOURSIDED CARD + GIFT

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THE THIRSTY TAVERN

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THE BLACK SHEEP

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IPAINTMYMIND

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ASH

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SOLEIL MEDIA

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SHEFCIK LAW

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DORMZI

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GOPUFF

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CASH APP

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